Introduction: The Decade of Self-Expression
The 1970s was a decade defined by bold individuality, cultural shifts, and an explosion of fashion subcultures. From 70s disco glitz to hippie freedom, boho chic to the punk beginnings — the 70s were a sartorial melting pot. Whether you’re looking to recreate an authentic 70s outfit or just understand its 1970s fashion legacy, this guide will walk you through the decade’s defining styles, key garments, and unforgettable icons.
1. Core Trends That Defined 1970s Fashion
Bohemian & Hippie Influences (70s Boho Fashion)
- Flowing 1970s maxi dresses, peasant blouses, suede vests, and fringe everything
- Popular prints: paisley, tie-dye, and florals — all classic 70s hippie aesthetics
- Natural fabrics and earthy tones were essential in 70s hippie fashion
- Footwear: sandals, moccasins, and platform boots dominated the 70s boho look
Disco Fever (70s Disco Fashion)
- Shiny fabrics like satin and lamé ruled the 1970s dance floors
- Sequins, jumpsuits, plunging necklines, and wide lapels defined 70s party outfits
- Platform shoes and glitter makeup — disco-ready essentials
- Club style made iconic by Studio 54, Bianca Jagger, and the height of 70s glam fashion
Everyday Wear (Casual 70s Fashion)
- Flared jeans and 70s bell bottoms became wardrobe staples
- Turtlenecks, slogan tees, and corduroy pants were everyday 1970s essentials
- Wrap dresses (thanks to Diane von Fürstenberg) embodied 1970s femininity
- Tracksuits and casual sportswear began to rise during the late 70s fashion period
Rock & Rebellion (70s Punk & Rock Fashion)
- Leather jackets, studs, ripped denim — hallmarks of 1970s rebel fashion
- The birth of punk fashion toward the late 70s (Vivienne Westwood in the UK)
- Band tees, safety pins, and DIY attitude defined early 70s street style
2. Key Pieces of 70s Wardrobes
| Garment | Description |
|---|---|
| Bell-bottoms | A classic 70s fashion staple — denim or corduroy, often high-waisted |
| Wrap dress | Invented by Diane von Fürstenberg, flattering and feminine, defining women’s 70s fashion |
| Platform shoes | Popular for both men and women; added height and disco-era flair |
| Jumpsuits | From disco-ready metallics to utility-inspired 70s daywear |
| Peasant tops | Loose, embroidered, and influenced by folk and hippie fashion |
| Pantsuits | Power dressing for women — bold colors, wide lapels, true 70s workwear glamour |
3. 1970s Hairstyles & Makeup
Hair:
- Long, straight, and center-parted: signature of boho and hippie hairstyles in the 70s
- Feathered layers — made iconic by Farrah Fawcett, a 70s beauty icon
- Afros and natural styles celebrated Black beauty during the 1970s fashion revolution
- Perms and big volume looks took over 70s disco hair trends
Makeup:
- Earthy eyeshadow tones and natural glam during the day
- Shimmer, glitter, and bold looks for 1970s nightlife and parties
- Glossy lips, dramatic eyeliner, and blush — perfect for a disco-ready 70s makeup style
4. Fashion Icons of the 1970s
| Icon | Style Signature |
|---|---|
| Farrah Fawcett | Feathered hair, high-waisted jeans, and 1970s California glam |
| David Bowie | Androgyny, glam rock, 70s space-age suits, Ziggy Stardust |
| Diana Ross | Sequined gowns, dramatic volume, disco diva of the 70s |
| Cher | Bare midriffs, bold stage costumes, and boho-glam 70s style |
| Debbie Harry | Blondie frontwoman with edgy 70s punk meets glam fashion |
| Jimi Hendrix | Psychedelic prints, military jackets, and rock star 70s style |
5. Men’s 1970s Fashion Highlights
- Safari suits, turtlenecks, and leisure suits defined smart-casual 70s menswear
- Bold patterned shirts, flared trousers, and velvet blazers were must-haves
- Platform shoes and stacked heels were part of the daring men’s 70s disco fashion
- Long hair, sideburns, and mustaches became essential in 70s male grooming and style
6. 70s Fashion Subcultures & Influence Today
- Hippie movement: Promoted natural fabrics and unstructured silhouettes — still seen in today’s boho and cottage core trends
- 1970s disco fashion: Continues to influence modern partywear, jumpsuits, and metallics
- Punk fashion from the late 70s: Sparked DIY culture and alternative streetwear still popular today
- Retro revival: Flared pants, vintage tees, chunky boots, and oversized 70s sunglasses are back in today’s fashion
7. How to Recreate a 70s Look Today
Want to dress like it’s 1970s? Here’s how to bring authentic 70s fashion into your wardrobe:
- Start with flared jeans or a wrap dress — two cornerstone pieces of 1970s fashion
- Add platform shoes, chunky heels, or 70s clogs for a retro touch
- Accessorize with oversized sunglasses, fringe bags, or a headband in true 70s style
- Choose natural textures like suede, denim, corduroy, and cotton for that vintage 70s look
- For makeup: think bold eyeliner, shimmer eyeshadow, and glossy lips — all hallmarks of 70s beauty trends
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