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Vintage Lifestyle 1950s 1960s 1970s Fashion

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Unleash your individuality with vintage-inspired fashion, discover your true style.

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Vintage Fashion Style / 1970s Fashion / Iconic 70s Makeup: How to Channel the Era’s Bold Beauty Trends

Iconic 70s Makeup: How to Channel the Era’s Bold Beauty Trends

By Rosie | October 21, 2024

The 1970s were all about embracing individuality, which was reflected in the diverse makeup styles of the decade. Celebrities like Cher, Farrah Fawcett, and Diana Ross defined iconic 70s looks that ranged from natural and glowing to bold and dramatic.

Cher was known for her sultry smoky eyes, starting a trend that many followed. Her deep, dark eyeshadow paired with strong eyeliner became a signature disco look. Cher’s influence was monumental in shaping the bold glam makeup that dominated the latter part of the 70s.

Farrah Fawcett, a beauty icon of the 1970s, popularized a sun-kissed, bronzed complexion with glowing skin and minimal eye makeup. Her natural, healthy glow, achieved with bronzer and soft blush, became the ultimate representation of casual California chic beauty.

Diana Ross embraced the glamour of the disco era with glitter, shimmering shadows, and dramatic lashes. Her makeup style, which emphasized metallics and glitter, perfectly captured the over-the-top glamour that reigned in clubs like Studio 54. Ross’s bold lashes, paired with glossy lips, became the epitome of disco divas.

Debbie Harry (Blondie) – Known for her punk-rock glam, Debbie popularized edgy makeup styles with bold eyeshadow and bright lipstick, defining a rebellious look.

Liza Minnelli – Her dramatic eye makeup, often including thick eyeliner and false lashes, helped shape the glamorous makeup trends of the decade.

Stevie Nicks (Fleetwood Mac) – Embraced a more ethereal, bohemian look with soft eyeliner and natural tones, adding to the diversity of ’70s makeup trends.

Jane Birkin (UK/France) – Her effortless, natural beauty and use of minimalistic makeup helped inspire the “barely-there” look, with simple eyeliner and soft blush becoming popular in Europe.

Brigitte Bardot (France) – Known for her signature smoky eyes and nude lips, Bardot’s beauty was iconic throughout the ’60s and into the ’70s, setting makeup trends across Europe.

Sophia Loren (Italy) – Sophia’s dramatic eyeliner and sultry eye makeup, with heavy emphasis on the lash line, became a signature Italian look that persisted into the 1970s.

Romy Schneider (Germany/France) – Famous for her film roles, Schneider’s sophisticated, understated makeup look—soft lips, neutral tones, and chic eyeliner—reflected the growing trend of subtle yet elegant makeup in European cinema.

Authentic Iconic 1970s Makeup Styles

  • Natural, Glowing Look: Inspired by the hippie movement and women like Farrah Fawcett, this style was all about earthy tones, glowing bronzed skin, and soft, neutral eyeshadows.
  • Smoky, Dramatic Eyes: Popularized by stars like Cher, this look focused on dark eyeshadows, winged eyeliner, and voluminous lashes for a seductive, bold appearance.
  • Glitter and Glam: Seen in the disco scene with stars like Diana Ross and Bianca Jagger, this makeup was all about metallic shades, glitter, and shimmering highlighters that reflected the vibrant, glamorous nightlife.
  • Bold Colors: Bright blues, greens, and purples on the eyelids were popular throughout the decade. Musicians like Debbie Harry of Blondie embraced these vibrant shades, creating edgy and colorful eye makeup looks.
Rosie
Author: Rosie

Previous PostAuthentic 70s Disco Makeup: Shimmer, Drama, and Glam
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Rosie

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